Look at some of the following different kinds of blog posts and get a sense of how they come across to the reader. While perusing them, consider the criteria below and how the authors accomplish or utilize each.
What makes a good blog post?
- Length
- <750 words
- 2-3 scrolls of the screen on a computer
- Content
- Relevant
- Chunked
- Organized
- Visually appealing (clean)
- Multimedia
- Engaging
- image rich
- URLs
- Related content
- Cite your sources
- Give readers additional content without adding words
- Make it easy to learn more
- Title
- Like a headline
- Make it short and punchy
- Hook
- The title will bring them to the post, the first paragraph will keep them
- Questions can be more powerful draws than statements
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